News Update News
Our focus is not on recycling. We want to completely remove plastic from food, water and air.
There is a direct link between plastic and the risk of infectious diseases.
Synthetic fibres derived from fossil fuels now account for 69% of global textile production, and this is projected to reach 73% by 2030. A 2024 Changing Markets investigation of 50 major fashion brands, worth more than $1 trillion combined, found widespread reliance on synthetic fibres, limited transparency and industry tactics that delay meaningful action.
SHEIN stands out: 81,70% of the fibres in its garment portfolio are synthetic.
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